When Jula launched in Poland their category was unknown. Spook developed strategy and market segmentation taking the particularity of the Polish customer into account and delivered a launch campaign that delivered 20 000 visitors to the opening of the first two stores.
Our research revealed interesting differences between the Swedish and Polish consumers that Jula hadn’t anticipated.
It was important to get the staff in the new market infused with the brand. Spook created brand manuals that helped new employees to understand Jula and to respond to customers the right way.
This helped Jula become the standard in great customer service among Polish Do-It-Yourselfers.