• Strategy development
  • Sales mechanics
  • Sales integration
  • Creative


Imation owns the brands TDK & Memorex - products that fill shelves in hypermarket stores. We were asked to come up with an interesting way to engage procurement buyers at pan-European retail chains - of which there were a handful across Europe.

Make them compete

The solution was unexpected but effective. We invited the heads of buying of 20 large retail chains to join in a "dutch auction" (max price is set), where they could place bids for pallets full of product.

The first week saw hundreds of thousands of € in incremental sales.

Interested in what Spook can do for you?

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