We work with the Small Appliances group to create hyperrealistic beauty images for packaging. This includes showing and simulating the product being used in a scene.
Humans are notoriously difficult to get right in 3D - which is why we also organize photoshoots with models, and then composite the images together. Everything but the girl in this image is fake.
Using CGI / 3D imagery to display products allows for a very efficient work flow. It also allows you to recycle resources across brands.